Norbantis / Work / Rothko Construction
Launch · Commercial paving & concrete · Pennsylvania, US
One consistent presence for a contractor near Philadelphia.
Rothko Construction paves, sealcoats and pours concrete for commercial clients in Collegeville, PA. Its site was outdated, its Google listing duplicated and someone else was using its name online. We fixed all three.
The work
Work that sells itself — once people can find it.
Project photos from the rebuilt site, where every job now gets its own before/after entry.
The brief
A good contractor with a scattered presence.
The site had been built in 2023 by a third party: service pages were empty, it wasn’t made for phones, and there was no easy way to show finished jobs. On Google there were two listings for the same company, and a copycat site was using the brand name.
What we did
Rebuilt, merged, aligned and cleaned up.
- Site restructure
New page structure with every service page written and filled, redesigned mobile-first on the existing WordPress.
- Before/after project system
A simple way to publish each job with before and after photos — and training so the client adds them on his own.
- SEO and protection
On-page SEO for each service and location, plus reCAPTCHA to stop form spam.
- Google Business Profile
Duplicate listings merged into one verified profile with the right categories, hours and photos.
- Profiles and brand name
Yelp, LinkedIn, Facebook and Instagram aligned to the same name, description and links — and the copycat site taken down with a DMCA notice.
Results
The brand name is back under the client’s control.
One consistent presence across the site, Google, Yelp and social — the groundwork any ad campaign needs before it spends a dollar.
Running something similar?
Tell us what you're advertising. We'll come back with angles for a first batch.
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