Launch · Our own brand · Real estate, Uruguay
A real estate brand that gets clients without paid ads.
Fotoprop does photography, video, drone and virtual tours for real estate agencies and owners in Montevideo. We built it from zero in 2023 as our own brand, and today clients come in through the site on their own.
The work
Drone video with voice-over and animation.
One long video and three Shorts from Fotoprop’s YouTube channel, plus a selection of delivered photos. Tap a video to play it.
The brief
Selling a service people buy by looking.
In real estate photography the client decides by looking at the work. The brand needed a presence that showed every property at its best, appeared when an agency searched on Google and turned the inquiry into a conversation without friction.
What we did
The whole presence, built as a system.
- Domain and site
Its own site with one page per service, a portfolio by property and a form that sorts agencies from owners.
- Google
Copy and structure built to show up when someone searches for real estate photography in Montevideo.
- One handle everywhere
Instagram, Facebook, TikTok, LinkedIn and YouTube as @fotopropuy, with the same identity and links.
- Video that adds value
Drone video with voice-over and animation, published on YouTube and on the agencies’ own channels.
- WhatsApp as the close
One button, “Get a quote”, that opens WhatsApp with a short message. The details get sorted in the conversation.
Results
Clients who come in on their own.
Inquiries arrive through the site and Google, with no paid ads. Its YouTube channel is the largest audience across all our brands.
Running something similar?
Tell us what you're advertising. We'll come back with angles for a first batch.
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