Norbantis / Work / ORIGEN S.A.
Content · Our own channel · Faceless YouTube
How the brands you use every day began.
ORIGEN S.A. tells who founded each brand, what went wrong early on and how it became what it is — global, Latin American and Uruguayan brands, in Spanish. It launched in October 2026 with long videos and several Shorts a day.
The work
Pop-poster look, with titles that jump off the screen.
Three long videos and four Shorts published in the first week (in Spanish). Tap a video to play it.
The brief
A new channel you recognize from the first thumbnail.
The idea was to launch a channel on brand origins with its own identity and enough volume from day one, so the algorithm finds it and viewers pick the next topics in the comments.
What we did
Identity and production from day one.
- Identity
Name, logo, banner and an illustrated poster-style look with its own palette, type and assets.
- Research and script
Verified stories with concrete dates and facts that work as hooks.
- Animation and voice-over
Animated pieces with voice-over, captions and dimensional titles, in horizontal and vertical.
- Volume from launch
Three long videos and several Shorts a day in the first week.
- Scheduled publishing
The same uploader as Sedimento, with its own calendar.
Results
One week, thousands of views.
In its first week the channel published three long videos and ten Shorts, and several Shorts passed 1,400 views.
More thumbnails
Running something similar?
Tell us what you're advertising. We'll come back with angles for a first batch.
More work