Norbantis / Work / Espacio Bajitos
Our own brand · Meta ads · Montevideo, Uruguay
Our test bench for Meta ads.
Espacio Bajitos rents Montessori and Pikler play sets that are delivered, set up and taken down at kids’ parties and events in Montevideo. It’s a brand we co-run and where we test everything before applying it for clients.
The work
Reels and stories that show the space set up.
Real pieces published on Instagram, made with our own reels and stories system. Tap a video to play it.
The brief
Make every dollar end in a conversation.
Espacio Bajitos customers decide on WhatsApp: they ask about the date, the place and which sets fit. All the work points to one measurable result — a conversation — and to lowering what it costs to get one.
What we did
Content, ads and tracking.
- Our own content
Reels and stories made with our system from real photos and video of each event.
- Twenty Meta ads
Image, video and copy variants since 2025, all chasing the same thing: getting the customer to write.
- Conversation tracking
Every ad is judged by its cost per conversation, not by reach or likes.
- Its own site
espaciobajitos.com.uy, launched in October 2026, with the play sets and a direct line to WhatsApp.
Results
The gap between ads is huge.
Same product, same audience: cost per conversation ranged from about USD 0.66 to USD 22 depending on the ad. That spread is why we test variants instead of guessing.
Running something similar?
Tell us what you're advertising. We'll come back with angles for a first batch.
More work